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MILAN DESIGN WEEK 2025 | 7 - 14 April 2025
At Milan Design Week 2025, we explore the relationship between light, space and matter. Our contribution takes shape through collaborations to engage with new design visions, innovative materials and advanced technologies.
Be Up – Simone Micheli's installation for INTERNI Cre-Action investigates the relationship between form and perception, redefining space through lightweight structures and an immersive use of light. (Cortile d’Onore, University of Milan)
Funnyture – A journey through functionality and irony: designer Niklas Jacob presents a collection of furniture that reinterprets the Bauhaus and Metaphysical Design, exploring new expressive perspectives. Art Director: Giulio Cappellini. (Superstudio)
On Wednesday 9 April, our showroom in Via Brera 5 hosts an exclusive event organised by Studio 100 JBW dedicated to light and its role in hospitality and residential spaces. In collaboration with the Australian media company Indesign Media, it hosts the panel "Shaping Spaces from Home to Hospitality: A Lighting Dialogue in Milan", moderated by Timothy Alouani-Roby (Editor InDesign Media). A discussion with two exceptional voices: - architect Alessandro Pedron (apml. | Architetti Pedron / La Tegola) recounts the rebirth of Ca' da Mosto, a historic Venetian palace transformed into the Venice Venice Hotel; - lighting designer Dean Skira shares his vision on light as a key element in the design of welcoming and emotional spaces, within a panel talk with architect Georgina Wilson, interior designer David Hicks, and lighting designer Genevieve Wild. Dopo il dibattito, la Light Experience: un percorso immersivo in cui effetti luminosi, suoni e scenografie rivelano il potere della luce nel trasformare gli spazi e creare emozioni.